EON http://spencerashton.posterous.com Effective or Not? posterous.com Mon, 12 Sep 2011 08:27:21 -0700 2 Cents http://spencerashton.posterous.com/2-cents http://spencerashton.posterous.com/2-cents

This is the Advertisement I created for my advertising Application. In the ad I tried to show my attribute rather than tell it. Let me know what you think....

 

 

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http://files.posterous.com/user_profile_pics/963786/n755347398_836476_653.jpg http://posterous.com/users/1lrY8cPkk33r Spencer Ashton Spencer Spencer Ashton
Mon, 28 Mar 2011 14:34:00 -0700 Geico, could save 15% or more on advertising. http://spencerashton.posterous.com/geico-could-save-15-or-more-on-advertising http://spencerashton.posterous.com/geico-could-save-15-or-more-on-advertising

I think that many of the Geico ad campaign are very creative and original, but in my opinion one part of their ad campaigns could use a little work. They always seem to have two campaigns going on at once, one that is new, original and memorable and the other which isn't quite as effective. The less effective ones seem to be the ones with the Geico Gecko in them. True, he's little, has the "cute" appeal and a fancy accent, but few of the ads with him in it seem overly effective, they seem somewhat annoying and painful.

They seem less effective because they still get the same point into everyone's head that all the other ads do "Geico could save you 15% or more on car insurance" and just do it in a less creative way. The ads aren't very humorous and leave you wondering why they aired it. I think the reason that these ads keep getting signed off is because the company can't let go of the Gecko because it rhymes with Geico. 

What I would do different is one of two things. Either get rid of the Gecko ads or try and incorporate him into the creative, original ads. If they still want the Gecko in, they could change their logo so Geico was spelled in the shape of a Gecko or incorporate him in the logo some other way. Rhyming Geico with gecko is a good idea, and he is a widely recognized icon of the company, however I think he could be put to better use in their more creative ads. Examples: Have the Gecko introduce the ad. Have the Gecko give the tagline at the end, or just have him be in the logo at the end. This could save Geico some money on their broadcast ads while keeping their company mascot. 

EXAMPLE OF GECKO AD:

 

EXAMPLE OF THEIR CREATIVE ADS:

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http://files.posterous.com/user_profile_pics/963786/n755347398_836476_653.jpg http://posterous.com/users/1lrY8cPkk33r Spencer Ashton Spencer Spencer Ashton
Wed, 09 Mar 2011 22:07:20 -0800 Amazing at a lot of things http://spencerashton.posterous.com/amazing-at-a-lot-of-things http://spencerashton.posterous.com/amazing-at-a-lot-of-things

Two FedEx ads separated by 30 years but holding the same great advertising principle.

What makes these two ads good. First off they are interesting and memorable. They grad your attention and hold onto it because they are funny and different. Also the visual and audio parts of the ad work together to get the message across. 

The audio tells you what you need to know and goes to the right side (logic side) of your brain while the visual tells you the exact same thing in a creative appealing way to your left side (creative side) of your brain. So you're getting hit with the same message twice at the same time. Impressive, right? Effective? I think so. Your thoughts?

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http://files.posterous.com/user_profile_pics/963786/n755347398_836476_653.jpg http://posterous.com/users/1lrY8cPkk33r Spencer Ashton Spencer Spencer Ashton
Mon, 28 Feb 2011 14:55:12 -0800 Are Geico ads effective? http://spencerashton.posterous.com/are-geico-ads-effective http://spencerashton.posterous.com/are-geico-ads-effective

Is it the man with the epic voice? Is it that they answer the great questions of life? What makes the new Geico commercial ads so good? 

After watching serval of these new ads it is plain that they all are very entertaining and memorable. Who could forget the little piggy that went "wee wee wee" all the way home? The ads do a great job of getting our attention from the beginning with the voice of Mike McGone asking a retorical question. Then it proceeds to show the obvious answer, which tend to be very random, everything from woodchucks to Abe Lincoln. Most of the ads are very funny. 

The only ineffective part may be that they tend to only make one point in all their ads. While this is good because it makes that one point very clear in the minds of their audience, it also could serve as a disadvantage in that they may be missing a few other target markets that may be drawn in by different points, such as quality rather than just timeliness and frugality. 

Overall I think the ads are very effective in their the areas of grabbing attention, memorablity and humor.

What's your opinion? Effective or not?

 

 


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http://files.posterous.com/user_profile_pics/963786/n755347398_836476_653.jpg http://posterous.com/users/1lrY8cPkk33r Spencer Ashton Spencer Spencer Ashton
Fri, 04 Feb 2011 15:16:00 -0800 Budwei...... To be Continued. http://spencerashton.posterous.com/power-of-the-brand http://spencerashton.posterous.com/power-of-the-brand

A few years ago I heard about a different kind of ad, one that runs much like a T.V. show because it continues and has a storyline. When I first heard of it I thought it was going to be the second coolest thing ever....it has arrived.

The first ads of this category I saw were these new Budweiser ads. I have mixed feelings about how effective it is. The ads are only 18 seconds long and seem to have very little substance. One is just a horse carriage riding off in the desert while another shows fearful bar goers in a western setting. Both end with the text phrase "To be continued. February 6, 2011".

I think that Budweiser is going to be able to pull it off because they are a very well known company especially when it comes to Super Bowl ads. Because of that everyone already sits to watch the Super Bowl expecting something great from them. These ads are mostly just there to create some buzz and hype

What I would do different: If I were doing an ad like this I think I would finish the ad with something a little more exciting than a running stage coach. Something that would make people really want to see the end of the ad.  If it wasn't Budweiser I don't think many people would care much about the stage coach and scorpion. I would leave an exciting cliff hanger, that makes people want to really see the end. I think that these kind of ads can be very effective if used right. 

Another thing I would do is have to be continued commercials be between breaks in a T.V. show, and have it continue throughout the show block, so people would keep their eyes on the T.V. during commercial breaks. Also  I would have it be a subject that relates to the show they are watching: Example: a comedy, have another comedy going for commercials, action with action.....etc. etc. 

I like that this new style of commercials is coming out, I'm excited to see what creative twists develop.

FEAR THE SCORPION!!

And the more Exciting one (at least I think so)

 

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http://files.posterous.com/user_profile_pics/963786/n755347398_836476_653.jpg http://posterous.com/users/1lrY8cPkk33r Spencer Ashton Spencer Spencer Ashton
Fri, 14 Jan 2011 12:30:00 -0800 Stealin the Show http://spencerashton.posterous.com/philips-carousel-commercial http://spencerashton.posterous.com/philips-carousel-commercial

My first thoughts after seeing this ad for the first time were "holy crap, that was amazing!"....after seeing how it was made and the effects it had on consumers I thought that again....x10. Being only the second online ad to receive the Grand Prix at the Cannes Lions International Advertising Festival, I think that the award was very well deserved.

The ad is a very unique way to present a product and is very different from traditional advertising.In the ad they don't come out and shout "BUY A PHILLIPS T.V!!" like much of traditional advertising does, but rather they put on an very impressive show that draws in people to wonder "what the heck did I just see?!" and they choose to research the product further and make a purchasing decision . By doing this they pull their consumers in rather than push.

This ad was put out at a very strategic time, soon after the popular Batman film "The Dark Knight" so the evil clown image was all the hype.

One thing the ad initially does lack is wordage or some way of announcing the product, which I think made it very different from other ads. The ad shows you what the product can do rather than tell you. It's like comparing a man that flexes his muscles to a man that picks stuff up and throws it, showin what he's really got.

 This wasn't a T.V. ad, but had it been it would not have been one that people change the channel on. The presentation of the product actually came following the ad as it became an interactive website that was informative about the new product which was the new Philips Cinema 21:9 T.V. the worlds first LCD T.V. (designed to show movies cinema style). The website has now been replaced by a new campaign, otherwise I would attach the link. Althogh the new site is good too. www.cinema.philips.com/gb_en/

 What I like about this ad is it a very good attention getter. It stands out, most likely because of it's impressive cinematic quality (that's what it's trying to sell). It was a bold move, something different, and in my opinion very impressive. 

Another thing that wow-ed me was the huge amount of work that was put into creating this ad. Check out the "Making of" Video. Most of the characters in this ad are real people, actors. Crazy huh?! They have special skills in being able to hold very still. (skills that I most definitely lack)

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http://files.posterous.com/user_profile_pics/963786/n755347398_836476_653.jpg http://posterous.com/users/1lrY8cPkk33r Spencer Ashton Spencer Spencer Ashton