Budwei...... To be Continued.
A few years ago I heard about a different kind of ad, one that runs much like a T.V. show because it continues and has a storyline. When I first heard of it I thought it was going to be the second coolest thing ever....it has arrived.
The first ads of this category I saw were these new Budweiser ads. I have mixed feelings about how effective it is. The ads are only 18 seconds long and seem to have very little substance. One is just a horse carriage riding off in the desert while another shows fearful bar goers in a western setting. Both end with the text phrase "To be continued. February 6, 2011".
I think that Budweiser is going to be able to pull it off because they are a very well known company especially when it comes to Super Bowl ads. Because of that everyone already sits to watch the Super Bowl expecting something great from them. These ads are mostly just there to create some buzz and hype.
What I would do different: If I were doing an ad like this I think I would finish the ad with something a little more exciting than a running stage coach. Something that would make people really want to see the end of the ad. If it wasn't Budweiser I don't think many people would care much about the stage coach and scorpion. I would leave an exciting cliff hanger, that makes people want to really see the end. I think that these kind of ads can be very effective if used right.
Another thing I would do is have to be continued commercials be between breaks in a T.V. show, and have it continue throughout the show block, so people would keep their eyes on the T.V. during commercial breaks. Also I would have it be a subject that relates to the show they are watching: Example: a comedy, have another comedy going for commercials, action with action.....etc. etc.
I like that this new style of commercials is coming out, I'm excited to see what creative twists develop.
FEAR THE SCORPION!!
And the more Exciting one (at least I think so)