Posterous theme by Cory Watilo

Stealin the Show

My first thoughts after seeing this ad for the first time were "holy crap, that was amazing!"....after seeing how it was made and the effects it had on consumers I thought that again....x10. Being only the second online ad to receive the Grand Prix at the Cannes Lions International Advertising Festival, I think that the award was very well deserved.

The ad is a very unique way to present a product and is very different from traditional advertising.In the ad they don't come out and shout "BUY A PHILLIPS T.V!!" like much of traditional advertising does, but rather they put on an very impressive show that draws in people to wonder "what the heck did I just see?!" and they choose to research the product further and make a purchasing decision . By doing this they pull their consumers in rather than push.

This ad was put out at a very strategic time, soon after the popular Batman film "The Dark Knight" so the evil clown image was all the hype.

One thing the ad initially does lack is wordage or some way of announcing the product, which I think made it very different from other ads. The ad shows you what the product can do rather than tell you. It's like comparing a man that flexes his muscles to a man that picks stuff up and throws it, showin what he's really got.

 This wasn't a T.V. ad, but had it been it would not have been one that people change the channel on. The presentation of the product actually came following the ad as it became an interactive website that was informative about the new product which was the new Philips Cinema 21:9 T.V. the worlds first LCD T.V. (designed to show movies cinema style). The website has now been replaced by a new campaign, otherwise I would attach the link. Althogh the new site is good too. www.cinema.philips.com/gb_en/

 What I like about this ad is it a very good attention getter. It stands out, most likely because of it's impressive cinematic quality (that's what it's trying to sell). It was a bold move, something different, and in my opinion very impressive. 

Another thing that wow-ed me was the huge amount of work that was put into creating this ad. Check out the "Making of" Video. Most of the characters in this ad are real people, actors. Crazy huh?! They have special skills in being able to hold very still. (skills that I most definitely lack)