Are Geico ads effective?
Is it the man with the epic voice? Is it that they answer the great questions of life? What makes the new Geico commercial ads so good?
After watching serval of these new ads it is plain that they all are very entertaining and memorable. Who could forget the little piggy that went "wee wee wee" all the way home? The ads do a great job of getting our attention from the beginning with the voice of Mike McGone asking a retorical question. Then it proceeds to show the obvious answer, which tend to be very random, everything from woodchucks to Abe Lincoln. Most of the ads are very funny.
The only ineffective part may be that they tend to only make one point in all their ads. While this is good because it makes that one point very clear in the minds of their audience, it also could serve as a disadvantage in that they may be missing a few other target markets that may be drawn in by different points, such as quality rather than just timeliness and frugality.
Overall I think the ads are very effective in their the areas of grabbing attention, memorablity and humor.
What's your opinion? Effective or not?