Posterous theme by Cory Watilo

Amazing at a lot of things

Two FedEx ads separated by 30 years but holding the same great advertising principle.

What makes these two ads good. First off they are interesting and memorable. They grad your attention and hold onto it because they are funny and different. Also the visual and audio parts of the ad work together to get the message across. 

The audio tells you what you need to know and goes to the right side (logic side) of your brain while the visual tells you the exact same thing in a creative appealing way to your left side (creative side) of your brain. So you're getting hit with the same message twice at the same time. Impressive, right? Effective? I think so. Your thoughts?